How to Calculate Employee Turnover Rate: Complete Guide for Small Business
Learn how to calculate employee turnover rate with step-by-step instructions, formulas, and worked examples for small businesses. Includes monthly, quarterly, and annual calculations.
How to Calculate Employee Turnover Rate
The complete guide with formulas, step-by-step instructions, worked examples, and industry benchmarks for small businesses.
Employee turnover rate is one of the most important metrics for any business, but especially for small companies where every departure is felt. If you run a business with 5 to 50 employees, knowing your turnover rate tells you whether you have a people problem, helps you budget for hiring costs, and gives you a baseline to measure whether your retention efforts are working.
The good news: calculating turnover rate is straightforward. The formula itself takes about 30 seconds once you have your numbers. The challenge is knowing exactly what to include, which time period to use, and how to interpret the result when you have a small team.
This guide covers the standard formulas used by SHRM and the Bureau of Labor Statistics, step-by-step calculation instructions with worked examples, guidance on what counts as a separation, voluntary vs. involuntary turnover, new hire turnover rates, industry benchmarks, and what to do with your results.
That is the basic formula. The rest of this guide explains exactly how to use it, what numbers to include, how to calculate for different time periods, and what your result actually means for a small business.
The Employee Turnover Rate Formula
The standard formula for employee turnover rate is used by SHRM (Society for Human Resource Management) and ANSI (American National Standards Institute). It is the industry standard that allows you to compare your rate to published benchmarks.
Where Average Number of Employees = (Beginning Headcount + Ending Headcount) ÷ 2
This formula has three components you need to understand:
Separations means the total number of employees who left your company during the measurement period. This includes resignations, terminations, layoffs, retirements, and any other departures. More on exactly what counts in the section below.
Average number of employees accounts for the fact that your workforce changes during the measurement period. You might start the quarter with 20 employees and end with 25. Using the average (22.5) gives a more accurate picture than using either the start or end number alone.
Multiplying by 100 converts the decimal to a percentage. A result of 0.15 becomes 15%, which is easier to communicate and compare to benchmarks.
Why Use Average Headcount?
If your workforce grew from 10 to 20 employees during the year and 3 people left, using the ending headcount would give you 15% turnover (3 ÷ 20). Using the starting headcount would give you 30% turnover (3 ÷ 10). Neither accurately reflects your situation. The average (15 employees) gives you 20% turnover, which better represents the actual experience.
For small businesses where headcount can fluctuate significantly, this averaging is especially important. A hiring spree or layoff event can dramatically skew your numbers if you only use one point in time.
Alternative Formula: ISO 30414 Method
There is an alternative approach aligned with ISO 30414 (the international standard for Human Capital Reporting):
Turnover Rate (%) = (Number of Terminations ÷ Number of Employees at Start of Period) × 100
This method uses beginning-of-period headcount rather than average headcount. Some HR professionals prefer it because it avoids counting new hires who leave quickly as both a new hire and a separation. However, for practical small-business use, the SHRM method is simpler and more widely understood. Stick with the standard formula unless you have a specific reason to use the ISO method.
Step-by-Step Calculation Process
Here is exactly how to calculate your turnover rate, broken down into five steps.
Step 1: Count Your Separations
Go through your records for the measurement period (month, quarter, or year) and count every employee who left. This includes resignations or quits, terminations for cause, layoffs, retirements, ended contracts, and employees who did not return from leave. The key question: did they stop being an employee of your company? If yes, they count as a separation.
Step 2: Find Your Beginning Headcount
Count the total number of employees on the first day of your measurement period. For a monthly calculation, this is the first day of the month. For annual calculations, it is January 1 (or the first day of your fiscal year). Include all employees on your payroll: full-time, part-time, and permanent employees. Whether to include temporary or seasonal workers depends on your situation, but be consistent in your approach.
Step 3: Find Your Ending Headcount
Count the total number of employees on the last day of your measurement period. For a monthly calculation, this is the last day of the month. For annual calculations, it is December 31 (or the last day of your fiscal year).
Step 4: Calculate Average Headcount
Add your beginning and ending headcount, then divide by 2. Example: if you started with 22 employees and ended with 26 employees, your average is (22 + 26) ÷ 2 = 24 employees.
Step 5: Apply the Formula
Divide your separations by your average headcount, then multiply by 100. Example: 5 separations ÷ 24 average employees = 0.208. Multiply by 100 = 20.8% turnover rate.
Monthly, Quarterly, and Annual Calculations
The same formula works for any time period. The only difference is the scope of your numbers.
Monthly Turnover Rate
Monthly calculations are useful for spotting trends quickly. If turnover suddenly spikes in March, you will know about it in April rather than waiting until your annual review. However, monthly rates are highly volatile for small teams. If you have 15 employees and 2 leave in one month, that is 13.3% monthly turnover. Annualized, it looks like 160% turnover, which is misleading. One unusual month can make your numbers look catastrophic.
Recommendation: Track monthly for trend awareness, but do not make major decisions based on a single month's data for teams under 50 people.
Quarterly Turnover Rate
Quarterly calculations offer a balance between timeliness and statistical stability. Three months of data smooths out some of the month-to-month volatility while still giving you regular checkpoints. Many small businesses find quarterly tracking the most practical approach: frequent enough to catch problems early, stable enough to be meaningful.
Annual Turnover Rate
Annual calculations are the standard for benchmarking and planning. When you see industry turnover statistics, they are almost always annual rates. Your annual rate is what you should compare to published benchmarks. Annual tracking also captures seasonal patterns. Retail and hospitality businesses naturally see higher turnover at certain times of year. An annual rate accounts for these cycles.
How to Annualize Shorter-Period Rates
To convert a monthly or quarterly rate to an annual equivalent: multiply a monthly rate by 12, or multiply a quarterly rate by 4.
Monthly rate: (2 ÷ 15) × 100 = 13.3%
Annualized: 13.3% × 12 = 160% (misleading)
This suggests the company would lose more employees than it has. Use quarterly or annual periods instead.
What Counts as a Separation
Getting your separation count right is crucial for an accurate turnover rate. Here is exactly what to include and exclude.
| Include as Separations | Exclude from Separations |
|---|---|
| Voluntary resignations | Internal transfers between departments |
| Terminations for cause | Promotions within the company |
| Layoffs and RIFs | Temporary/seasonal worker contracts ending |
| Retirements | Employees on temporary leave (maternity, medical) |
| End of fixed-term contracts | Contractors and freelancers |
| Employees who don't return from leave | Part-time to full-time conversions |
Why Internal Transfers Do Not Count
If someone moves from your sales team to your marketing team, they did not leave the company. For a company-wide turnover calculation, this person should not be counted as a separation. However, if you are calculating turnover for a specific department, they would count as a departure from that department.
The Temporary Worker Question
Whether to include temporary, seasonal, or contract workers depends on your business. The key is consistency. If you include them in your headcount, include them in your separations. If you exclude them from headcount, exclude them from separations. Mixing approaches will give you misleading numbers. For most small businesses, it makes sense to calculate turnover for your permanent workforce separately from temporary staff, since the dynamics are very different.
Employees on Leave
Employees on approved leave (maternity, medical, sabbatical, military) are still employees. They should be included in your headcount but not counted as separations. Only count them as separations if they formally end their employment while on leave or fail to return after their leave period.
Voluntary vs. Involuntary Turnover
Not all turnover is the same. Breaking down your turnover into voluntary and involuntary categories gives you much more actionable information.
Why This Distinction Matters
High voluntary turnover (people quitting) and high involuntary turnover (people being fired or laid off) require completely different responses. If your voluntary turnover is high, people are choosing to leave. The solutions are about engagement, compensation, culture, and growth opportunities. You need to understand why people want to leave and address those reasons. Common onboarding mistakes often contribute to early voluntary departures.
If your involuntary turnover is high, you are removing people. This might signal hiring quality issues (you are bringing in the wrong people), performance management problems (issues are not addressed until termination is the only option), or business challenges (layoffs due to financial pressure).
Calculating Each Type
Use the same base formula, but filter your numerator. For voluntary turnover: (Voluntary Departures ÷ Average Employees) × 100. For involuntary turnover: (Involuntary Separations ÷ Average Employees) × 100. Your total turnover rate should equal the sum of your voluntary and involuntary rates.
New Hire Turnover Rate
New hire turnover rate specifically measures how many of your recent hires left within a defined period. This is one of the most important metrics for evaluating your hiring and onboarding effectiveness.
Why New Hire Turnover Matters
When someone leaves in their first 90 days, the problem is almost always something your company can control: poor onboarding, mismatched expectations, lack of training, or a bad hiring decision. These are fixable issues. A well-structured employee onboarding plan addresses most of these problems before they lead to departures.
The research is clear on the stakes: 20% of employee turnover happens within the first 45 days (Work Institute). If your new hire turnover is high, improving your onboarding process is likely the highest-ROI retention investment you can make.
How to Calculate New Hire Turnover
Decide on your measurement period (90 days and one year are most common), then count how many new hires started during a period (e.g., all hires made in Q1), count how many of those specific hires left within your measurement window (e.g., within 90 days of their start date), then divide and multiply by 100.
Example: You hired 8 people in Q1. By the end of Q2, 2 of those 8 had left. Your 90-day new hire turnover rate = (2 ÷ 8) × 100 = 25%.
Worked Examples for Small Businesses
Theory is helpful, but seeing the calculation applied to realistic scenarios makes it stick. Here are three detailed examples using businesses similar in size to the companies FirstHR serves.
Key Insights from These Examples
Notice how the same 10% rate looks very different depending on context. The bakery's monthly 10.3% rate would be alarming if annualized (123%), but represents just 2 departures. The agency's annual 21.7% rate represents a concerning but manageable 5 departures. The consultancy example shows how breaking down voluntary vs. involuntary reveals the real story.
This is why small businesses need to think about turnover differently than large enterprises. The percentages can swing dramatically based on small absolute numbers. A single departure or a single hire can move your rate by several percentage points.
Worked Example: Year-Over-Year Comparison
The most useful comparison is often your current rate against your own historical baseline. Here is how to analyze year-over-year trends.
Scenario: BrightPath Consulting, a 30-person professional services firm, compares 2025 to 2024.
| Metric | 2024 | 2025 | Change |
|---|---|---|---|
| Average headcount | 28 | 32 | +4 |
| Total separations | 4 | 6 | +2 |
| Voluntary separations | 2 | 5 | +3 |
| Involuntary separations | 2 | 1 | -1 |
| Total turnover rate | 14.3% | 18.8% | +4.5 pts |
| Voluntary turnover rate | 7.1% | 15.6% | +8.5 pts |
| New hires who left within 90 days | 0 | 2 | +2 |
Analysis: Total turnover increased 4.5 percentage points, but the breakdown reveals the real story. Voluntary turnover more than doubled (7.1% to 15.6%), while involuntary turnover actually decreased. Two of the departures were new hires who left within 90 days, something that did not happen at all in 2024.
Action items: Conduct stay interviews with current employees to understand what changed; review the onboarding experience since new hire retention dropped significantly; examine exit interview data from the 5 voluntary departures for common themes; consider whether rapid growth (28 to 32 employees) strained culture or management capacity.
Worked Example: Department Comparison
Scenario: A 45-person manufacturing company analyzes turnover by department.
| Department | Avg Headcount | Separations | Turnover Rate | Assessment |
|---|---|---|---|---|
| Production | 25 | 8 | 32% | Critical - investigate |
| Administration | 8 | 1 | 12.5% | Healthy |
| Sales | 7 | 2 | 28.6% | High but typical for sales |
| Engineering | 5 | 0 | 0% | Excellent retention |
| Company Total | 45 | 11 | 24.4% | Above average |
Analysis: The company-wide 24.4% turnover masks significant variation. Production drives most of the problem with 32% turnover (8 of 25 employees). Administration and Engineering have healthy retention. Sales turnover is high but may be acceptable given the role. Focus retention efforts on Production, compare compensation to market rates, and learn what Engineering and Administration are doing right.
Turnover Rate Calculations for Small Businesses
Every article about turnover rate gives you the formula. Almost none acknowledge that the formula works differently when you have 15 employees instead of 1,500. Here is what you need to know.
The Small Sample Size Problem
Turnover rate is a statistical measure, and statistics behave differently with small samples. When you have 500 employees, losing 50 (10%) is a stable, meaningful signal. When you have 10 employees, losing 1 (10%) could be random noise.
| Team Size | Departures | Rate | Interpretation |
|---|---|---|---|
| 5 employees | 1 leaves | 20% | Looks alarming, but could be normal |
| 10 employees | 1 leaves | 10% | Still high variance from single departure |
| 20 employees | 2 leave | 10% | More statistically meaningful |
| 50 employees | 5 leave | 10% | Reliable for comparison to benchmarks |
Which Time Period Should Small Businesses Use?
For teams under 50 employees, monthly turnover rates are too volatile to be useful for decision-making. A single departure can swing your monthly rate by 5-10 percentage points. Track monthly (know your numbers, watch for patterns), decide quarterly (three months provides more stability), and benchmark annually (compare to industry standards using annual rates).
When to Worry vs. When to Wait
Watch and wait if a single departure spiked your monthly rate, the departure was clearly unrelated to your company (relocation, health, retirement), or your quarterly and annual rates remain stable. Investigate if multiple people leave in a short period, departures cluster in one department or under one manager, your rate exceeds industry average for two or more quarters, or exit interviews reveal consistent themes. Act immediately if key employees or high performers are leaving, new hires consistently leave within 90 days, or departures threaten your ability to serve customers.
For small businesses, structured onboarding is often the highest-impact intervention. Pairing new employees with an onboarding buddy is a proven retention strategy that costs nothing to implement and helps new hires feel supported from day one.
Industry Benchmarks: What Is Normal?
Once you calculate your turnover rate, you need context. Is 15% good or bad? That depends entirely on your industry.
| Industry | Average Annual Turnover | Notes |
|---|---|---|
| Retail & Hospitality | 60-80% | High seasonal variation, entry-level roles |
| Healthcare | 20-25% | Nursing roles higher, admin lower |
| Technology | 13-18% | Varies by role and company stage |
| Professional Services | 12-18% | Consulting higher than accounting |
| Manufacturing | 25-35% | Production roles drive higher rates |
| Finance & Insurance | 15-20% | Stable, lower than average |
| Construction | 50-60% | Project-based, seasonal factors |
| Education | 12-16% | Academic cycles affect timing |
| Overall US Average | 18% (total) | BLS JOLTS data, includes all separations |
Small Business vs. Large Company Benchmarks
Most published benchmarks are based on data from companies of all sizes, with large enterprises heavily represented. Small businesses often experience higher turnover in early stages (chaos, unclear roles, cash flow uncertainty), lower turnover in stable small businesses (close relationships, flexibility, mission connection), and more variance because one departure has outsized impact on the rate. Use industry benchmarks as a reference point, but compare your current rate to your own historical average. If you typically run at 12% and suddenly hit 20%, that is a signal regardless of what the industry average says.
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See How It WorksInterpreting Your Turnover Rate Results
A number without interpretation is just a number. Here is how to understand what your turnover rate actually means for your business.
Context Changes Everything
A 25% turnover rate means different things in different contexts: below average for a restaurant with mostly hourly workers, significantly above average for a professional services firm, possibly intentional for a startup that just pivoted, and expected post-merger churn for a company that just acquired another. Always interpret your rate in context of your industry, company stage, recent business events, and historical baseline.
Questions to Ask When Turnover Is High
The Cost of Employee Turnover
Turnover rate is not just an HR metric. It has direct financial impact. Understanding the cost of turnover helps you justify investments in retention and puts your turnover rate in business terms.
The Hidden Costs
The numbers above are the quantifiable costs. But turnover also creates hidden costs: team morale suffering when good people leave (remaining employees may start looking themselves), client relationships damaged when key contacts depart, institutional knowledge walking out the door, and management time consumed by hiring and training that diverts attention from other priorities. For a complete breakdown, see our guide on the cost of employee turnover.
Retention Rate: The Inverse Metric
Retention rate measures the opposite of turnover: what percentage of employees stayed for the entire measurement period.
Retention = ((22 − 5) ÷ 20) × 100 = 17 ÷ 20 × 100 = 85%
Turnover vs. Retention: Not Exact Inverses
A common misconception is that retention rate = 100% minus turnover rate. This is not quite accurate because of how new hires are handled. Consider a company that starts with 40 employees. During the year, 4 leave and are replaced. Then those 4 replacements also leave. The company ends with 40 employees again. Turnover rate: 8 separations ÷ 40 average employees = 20%. Retention rate: 36 original employees stayed ÷ 40 starting employees = 90%. These do not add up to 100% because turnover counts all departures while retention only tracks whether original employees stayed.
Excel and Spreadsheet Formulas
Most small businesses track turnover in a spreadsheet. Here are ready-to-use formulas.
Setting Up a Turnover Tracking Spreadsheet
Create a spreadsheet with these columns: period, starting headcount, ending headcount, total separations, voluntary separations, involuntary separations, average headcount (=(B2+C2)/2), total turnover (=(D2/G2)*100), voluntary turnover (=(E2/G2)*100), and involuntary turnover (=(F2/G2)*100).
Rolling 12-Month Calculation
For a rolling 12-month turnover rate that updates each month, sum the last 12 months of separations and divide by the average of beginning and ending headcount for that 12-month period: =SUM(D2:D13)/((B2+C13)/2)*100. This gives you a continuously updated annual rate that smooths out monthly volatility.
Common Mistakes to Avoid
Even simple formulas can produce wrong answers if you make these common errors.
The Biggest Mistake: Not Calculating at All
The most common mistake is not tracking turnover consistently. Many small businesses only calculate their rate when something feels wrong, which means they have no baseline to compare against. Track your turnover every month, even when things seem fine. You will thank yourself when you need the historical data.
The Onboarding Connection: Why New Hires Leave
Once you calculate your turnover rate, especially your new hire turnover rate, you will often find that early departures are a major contributor. This is not a coincidence. The connection between onboarding quality and retention is one of the most well-documented relationships in HR.
Why Small Businesses Are Especially Vulnerable
Research shows that small business employees are more likely to feel undertrained than employees at large companies (66% vs. lower rates at enterprises). And undertrained employees are significantly more likely to plan to leave (59% at small companies). This creates a vicious cycle: limited resources lead to minimal onboarding, which leads to undertrained employees, which leads to high turnover, which strains resources further.
Breaking this cycle starts with structured onboarding. Companies with strong onboarding programs see 82% better retention (Brandon Hall Group). Even simple improvements, like having a documented first-week plan and regular check-ins, can dramatically reduce new hire turnover. Building a strong onboarding culture helps new employees feel connected from day one. For a complete guide to implementing effective onboarding at a small business, see our onboarding documents checklist.
Advanced Turnover Calculations
Once you master the basic formula, these advanced calculations provide deeper insights into your turnover patterns.
Department-Level Turnover
Company-wide turnover can mask significant differences between departments. One team might have 5% turnover while another has 40%. The formula is: Department Turnover Rate = (Department Separations ÷ Department Average Headcount) × 100. Important notes: internal transfers count as separations when someone leaves your department for another, even though they stay with the company; track voluntary vs. involuntary at the department level to identify whether departures are performance issues or engagement issues; compare departments carefully because different roles have different natural turnover rates.
Regrettable vs. Non-Regrettable Turnover
Not all departures hurt equally. Regrettable turnover tracks the loss of employees you wanted to keep, while non-regrettable turnover includes poor performers and employees who were not a good fit. The formula: Regrettable Turnover Rate = (High Performers Who Left ÷ Average Headcount) × 100. To calculate this, categorize departures as regrettable (high performers, critical skill holders, people you tried to retain) or non-regrettable (poor performers, poor culture fits, people leaving for reasons you cannot control). A 20% turnover rate where most departures are non-regrettable is very different from 20% turnover where you are losing your best people.
First-Year Turnover Rate
First-year turnover specifically tracks employees who left within their first 12 months. This is broader than new hire turnover (which typically tracks 90 days) and gives you a complete picture of your onboarding and integration success. The formula: First-Year Turnover = (Employees Who Left Within 12 Months of Hire ÷ Total Hires Made 12+ Months Ago) × 100. Industry benchmarks suggest that approximately 40% of all turnover happens within the first year. If your first-year turnover is significantly above this, your hiring process or onboarding experience needs attention.
Manager-Level Turnover
Research consistently shows that managers account for up to 70% of the variance in employee engagement, and engagement directly predicts turnover. Calculating turnover rates for each manager's direct reports can reveal management problems. The formula: Manager Turnover Rate = (Direct Reports Who Left ÷ Manager's Average Team Size) × 100. Compare managers against each other and against company averages. If one manager consistently has turnover 2-3x higher than peers, that is a signal worth investigating. However, be careful with small sample sizes — a manager with 3 direct reports losing 1 (33% turnover) may be experiencing bad luck rather than being a bad manager.
Seasonal Adjustments and Industry-Specific Considerations
Many businesses experience predictable seasonal patterns in turnover. Understanding and adjusting for these patterns prevents you from overreacting to normal fluctuations.
Industries with High Seasonal Turnover
Retail sees turnover spike after the holiday season (January-February) when seasonal workers leave. Hospitality businesses lose staff at the end of peak season. Landscaping and construction see turnover at the start and end of their working season. Tax and accounting firms often see the post-tax-season period (May-June) bring elevated turnover as exhausted staff seek work-life balance elsewhere.
How to Adjust for Seasonality
The simplest approach is comparing the same period year-over-year rather than month-over-month: compare January 2026 turnover to January 2025, not to December 2025. Look at year-over-year trends for each quarter, and calculate a trailing 12-month average that includes a full seasonal cycle.
When to Exclude Seasonal Workers
For businesses that hire significant seasonal staff, calculate turnover separately for permanent and seasonal workers. For seasonal roles, track the return rate (what percentage of last year's seasonal workers returned this year) rather than traditional turnover. A seasonal return rate above 70% indicates a strong seasonal employment brand.
Tracking Turnover Over Time
A single turnover calculation is a snapshot. Real insights come from tracking trends over months and years.
Building a Turnover Dashboard
At minimum, track these metrics monthly: total separations (count), beginning and ending headcount, total turnover rate, voluntary turnover rate, involuntary turnover rate, new hire turnover (90-day), and rolling 12-month turnover rate. Add department breakdowns, manager-level rates, and tenure analysis annually or when you have enough data.
Setting Turnover Targets
Effective targets are based on your own baseline, not just industry averages. Establish your baseline (average turnover over the past 12-24 months), understand the components (voluntary vs. involuntary, regrettable vs. non-regrettable), set realistic improvement goals (reducing turnover by 20-30% over a year is ambitious but achievable), and focus on what you can control — specifically voluntary, regrettable turnover.
When to Be Concerned About Trends
Look for these patterns that signal real problems: three consecutive months above your average; year-over-year increase of more than 5 percentage points; turnover clustering in one department or under one manager; new hire turnover increasing while overall turnover stays flat; or high performers leaving at higher rates than average performers.
Using Exit Interview Data to Understand Turnover
Your turnover rate tells you how many people left. Exit interviews tell you why. Combining quantitative turnover data with qualitative exit interview insights is how you turn numbers into action.
Analyzing Exit Interview Themes
Track responses over time and look for patterns. Code responses into categories: compensation and benefits, career development, management quality, work-life balance, culture and environment, job fit, and external factors. When one category dominates (e.g., 60% of exits mention management issues), you have found your priority area for retention investment.
Limitations of Exit Interview Data
Exit interviews have known biases: departing employees may not be fully honest if they fear burning bridges, people rationalize their decisions and cite socially acceptable reasons over real ones, and the loudest complaints may not represent the majority. Supplement exit interviews with stay interviews (asking current employees what keeps them and what might cause them to leave) for a more complete picture.
Strategies to Reduce Employee Turnover
Once you understand your turnover rate and its drivers, you can take targeted action. Different root causes require different solutions.
If Compensation Is the Issue
Conduct a market compensation analysis for your key roles, identify where you are significantly below market (more than 10-15% gap), and prioritize adjustments for roles with highest turnover. For small businesses that cannot match large company salaries, emphasize other forms of value: flexibility, ownership, mission, growth opportunities, and work environment.
If Management Is the Issue
Invest in management training, especially for first-time managers. Implement regular one-on-ones between managers and direct reports. Gather upward feedback through surveys or skip-level meetings. Coach struggling managers with specific improvement plans. See our guide on 30-60-90 day plans for managers for structured approaches to developing new leaders.
If Onboarding Is the Issue
When new hire turnover is disproportionately high: implement a structured onboarding program with clear milestones, assign buddies or mentors, schedule regular check-ins during the first 90 days, set clear expectations from day one, and gather feedback from new hires about their onboarding experience. Understanding your onboarding process flow helps you identify where gaps exist.
The Retention ROI Calculation
Before investing in retention initiatives, calculate the potential return. Estimate your annual turnover cost (departures × average cost per departure), estimate how many departures you might prevent, calculate savings (prevented departures × cost per departure), and compare savings to initiative cost. Even conservative estimates often show retention investments pay for themselves quickly.
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See It in ActionUnderstanding BLS JOLTS Data
When you see industry turnover statistics, they often come from the Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS). Understanding how this data is collected helps you interpret benchmarks correctly.
How BLS Measures Turnover
The BLS surveys approximately 21,000 establishments monthly. They measure total separations (all employees who stopped working at the establishment during the month), quits (voluntary departures except retirements), layoffs and discharges (involuntary separations initiated by the employer), and other separations (retirements, transfers to other locations, deaths, disability). The monthly separation rate is calculated as: (Total separations ÷ Employment) × 100.
Limitations of BLS Data for Small Businesses
BLS data primarily comes from larger establishments. Small businesses may experience higher volatility due to smaller sample sizes, different competitive dynamics, industry classifications that may not perfectly match their specific niche, and significant regional variations. Use BLS data as a general reference point, not as a precise benchmark for your specific situation.
What to Do After Calculating Your Turnover Rate
You have your number. Now what? Here is a decision framework for small businesses.
If your rate is below industry average, maintain what is working, identify and protect your top performers, document your practices so they survive as you grow, and ensure low turnover is not masking underlying engagement issues.
If your rate is at or near industry average, break down turnover by department and manager to find pockets of concern, conduct exit interviews, evaluate your onboarding process for new hire retention, and set a goal to move below average within 12 months.
If your rate is above industry average, immediately analyze whether turnover is voluntary or involuntary, identify if new hire turnover is the primary driver, conduct stay interviews with current employees, review compensation against market rates, audit your hiring process for job-role alignment, and implement or improve structured onboarding.
If your rate is significantly above industry average, take all of the above plus consider external help for objective assessment, be honest about whether management, culture, or compensation are the root cause, and set aggressive targets with accountability for improvement. For specific strategies, see our guide on how to reduce employee turnover.
- The standard formula is (Separations ÷ Average Headcount) × 100, where average headcount = (start + end) ÷ 2 — using start or end headcount alone is one of the most common calculation errors.
- For small businesses with under 50 employees, monthly rates are too volatile for decision-making; use quarterly or annual periods and always compare the same period year-over-year rather than month-over-month.
- Track voluntary and involuntary turnover separately from day one — they require completely different responses, and lumping them together hides whether you have an engagement problem or a hiring quality problem.
- New hire turnover (90-day) is the single highest-ROI metric to track: 20% of all turnover happens within the first 45 days, and these are the most preventable departures, usually caused by poor onboarding.
- Industry benchmarks are useful context but your own historical trend matters more — if you typically run at 12% and suddenly hit 20%, that is a signal worth investigating regardless of what the industry average says.
Frequently Asked Questions
What is a good employee turnover rate?
It depends on your industry. The overall US average is approximately 18% annually (total turnover including voluntary and involuntary). Retail and hospitality average 60-80%, while professional services average 12-18%. Generally, a rate under 10% is excellent, 10-15% is healthy, and over 20% warrants investigation.
Does turnover rate include fired employees?
Yes. Turnover rate includes all separations: voluntary (resignations, retirements) and involuntary (terminations, layoffs). If you want to track them separately, calculate voluntary turnover rate and involuntary turnover rate using the same formula with filtered numerators.
Does turnover include layoffs and retirements?
Yes. Total turnover includes all departures regardless of reason. However, when benchmarking, be aware that some published rates distinguish between voluntary turnover (quits only) and total turnover (all separations). Make sure you are comparing like to like.
What is the difference between turnover and attrition?
The terms are often used interchangeably, but technically attrition refers specifically to positions that are not refilled after someone leaves, while turnover refers to all departures whether the position is refilled or not. In practice, most people use turnover for any departure.
Should internal transfers be included in turnover?
Not for company-wide turnover calculations. If someone moves from sales to marketing, they did not leave the company. However, if you are calculating department-specific turnover, transfers out of the department would count as departures from that department.
How do you calculate average number of employees?
Add the headcount at the beginning of your measurement period to the headcount at the end, then divide by 2. For example, if you started January with 22 employees and ended December with 26, your average is (22 + 26) ÷ 2 = 24 employees.
How do I calculate monthly turnover rate?
Use the same formula with monthly data. Count separations during the month, calculate average headcount for the month (beginning + ending ÷ 2), then divide separations by average and multiply by 100. Be cautious about annualizing monthly rates for small teams, as single departures create large swings.
How do I calculate annual turnover rate?
Count all separations during the year, calculate your average headcount for the year (January 1 headcount + December 31 headcount ÷ 2), divide separations by average, and multiply by 100. This is the rate you should use when comparing to industry benchmarks.
How do you annualize a monthly turnover rate?
Multiply the monthly rate by 12. A 2% monthly rate annualizes to 24% (2% × 12). However, be cautious with annualization for small businesses. If 2 people leave a 20-person company in one unusual month, the annualized rate would suggest 120% turnover, which is misleading.
How is turnover rate different from retention rate?
Turnover rate measures departures as a percentage of average headcount. Retention rate measures what percentage of employees present at the start of a period were still employed at the end. They are related but not exact mathematical inverses because of how new hires are handled in each calculation.
How do you calculate turnover rate in Excel?
Use the formula: =((Separations/((StartHeadcount+EndHeadcount)/2))*100). With cell references, if A2 is start headcount, B2 is separations, and C2 is end headcount: =((B2/((A2+C2)/2))*100).
What causes high employee turnover?
Common causes include poor compensation, lack of growth opportunities, bad management, unclear expectations, poor onboarding, work-life balance issues, and cultural misfit. For small businesses specifically, the most fixable cause is often inadequate onboarding: 66% of small business employees feel undertrained after their first weeks on the job.
How much does employee turnover cost?
Replacement costs typically range from 50% to 200% of annual salary depending on role complexity. For a small business with 20 employees averaging $50,000 salary and 20% turnover, even the conservative estimate means $100,000 in annual turnover costs.
How does onboarding affect turnover?
Significantly. Companies with strong onboarding see 82% better new hire retention. Poor onboarding leads to employees feeling unprepared, which correlates strongly with intent to leave. Twenty percent of all turnover happens within the first 45 days, making onboarding one of the highest-ROI retention investments available.
Should I be worried about a high turnover rate in one month?
Not necessarily, especially for small businesses. Monthly rates are volatile. Two departures in a 20-person company creates 10% monthly turnover, which annualizes to 120%. Look at quarterly and annual trends before drawing conclusions from a single month.
Is turnover always bad?
No. Some turnover is healthy and necessary. Poor performers leaving (involuntary turnover) can improve team quality. Even voluntary turnover brings fresh perspectives through replacement hires. The concern is when turnover is higher than normal for your industry, concentrated among high performers, or clustered in early tenure indicating onboarding problems.
What is regrettable turnover?
Regrettable turnover refers to departures of employees you wanted to keep: high performers, employees with critical skills, and people who left for reasons you could have prevented. Tracking regrettable vs. non-regrettable turnover separately gives you more actionable information than total turnover alone.
How do seasonal businesses calculate turnover?
Seasonal businesses should calculate turnover separately for permanent staff and seasonal workers. For seasonal workers, track the return rate (what percentage came back the following season) rather than traditional turnover. For permanent staff, compare year-over-year rates for the same time periods to account for seasonal patterns.
Putting It All Together
Calculating your turnover rate is step one. The real value comes from tracking it consistently over time, breaking it down by type and tenure, comparing it to relevant benchmarks, and taking action based on what you learn.
For small businesses, the most actionable insight often comes from new hire turnover. If people are leaving in their first 90 days, the problem is almost certainly something you can fix: better hiring alignment, structured onboarding, clearer expectations, or more manager involvement in the first weeks.
Remember that turnover metrics are tools for improvement, not judgments. A high turnover rate is not a failure. It is information that points you toward what needs attention. The businesses that succeed track their numbers honestly, understand what drives them, and take consistent action to improve.
Start by calculating your current turnover rate using the formulas in this guide. Then track it monthly, review it quarterly, and benchmark it annually. Over time, you will develop an intuition for what is normal for your business and what signals a problem that needs attention.
Track your turnover, understand it, and use it to build a workplace where people want to stay. When you are ready to implement structured onboarding that reduces turnover, FirstHR was built for exactly this. We help small businesses create the consistent onboarding experience that keeps new hires engaged and productive through their critical first 90 days.