6 free templates by type. Download as DOCX or copy-paste.
A marketing assistant is the person who keeps marketing moving: creating and scheduling content, tracking what works, organizing materials, and handling the day-to-day so the rest of the team, or the owner, can focus on strategy. At a small business, this is often the first or only marketing hire, which makes the role a generalist reporting straight to the owner rather than a junior supporting a big team. The job description should reflect which one you are hiring.
At FirstHR, we build for the small businesses that hire and onboard directly, where the founder or owner runs the hire without an HR department. The six templates below cover the role by type: standard, digital, social media, entry-level, small-business generalist, and remote. Fill in the brackets and post.
TL;DR
Six free marketing assistant job description templates: Standard, Digital, Social Media, Entry-Level, Small-Business, and Remote. Download all six as one DOCX. A marketing assistant supports content, social, email, and admin, usually an entry-level to junior role. Marketing roles are classified with market research analysts and marketing specialists, who had a median wage of about $76,950 per year (BLS, May 2024), with assistants toward the lower end.
What Does a Marketing Assistant Do?
A marketing assistant supports a company's marketing across content, social media, email, events, and administration: creating and scheduling content, tracking metrics, coordinating campaigns, and keeping projects organized. Marketing roles are classified by federal labor data under market research analysts and marketing specialists (SOC 13-1161), and the recognized task profile is detailed in the O*NET profile for marketing specialists.
For the employer writing the posting, the key point is that scope depends on the company. At a large company the assistant supports specialists; at a small business the assistant is often the first or only marketing person, acting as a generalist reporting to the owner. The six templates on this page split by type so the posting matches the actual role.
Marketing Assistant Duties and Responsibilities
Marketing assistant duties center on four areas: content and channels, campaigns and analytics, coordination and admin, and support and growth. The type shifts the emphasis, a social-focused role versus a digital one versus a small-business generalist, but these four categories hold across the role. These are the duties grouped the way the templates use them.
Content and channels
Support content across blog, email, social
Schedule and publish posts and newsletters
Help with simple graphics and copy
Campaigns and analytics
Help plan and run campaigns
Track and report channel metrics
Conduct basic market and competitor research
Coordination and admin
Maintain marketing calendars and assets
Coordinate vendors, designers, freelancers
Keep projects organized and on track
Support and growth
Provide general marketing admin support
Learn tools and processes
Bring ideas and own small projects
A strong posting grounds these in your specifics: the focus area, the channels and tools, the level, and the reporting line.
Which Template Should You Use?
Pick the template by the focus and level you need. All six share the same skeleton, but each emphasizes the responsibilities and experience that fit a specific kind of marketing assistant. Use this guide to choose.
Standard Marketing Assistant
General support
The universal version supporting content, social, email, events, and admin. Start here for a general marketing assistant role and adapt to your needs.
Digital Marketing Assistant
SEO, ads, analytics
For an online-focused role. Adds SEO support, paid ads, email automation, website updates, and analytics for a digital-leaning marketing assistant.
Social Media Marketing Assistant
Social-first
For a social-focused role. Creating and scheduling posts, community engagement, social campaigns, and tracking social metrics across platforms.
Entry-Level / Junior
First marketing job
For a recent graduate or career-changer. Supportive tasks with training and mentorship, no prior experience required, ideal as a first marketing role.
Small-Business Marketing Assistant
First or solo hire
For a growing business hiring its first or only marketing person. A versatile generalist reporting to the owner and owning marketing end to end.
Remote / Virtual
Work from anywhere
For a distributed team. The same support work done remotely, with self-management, clear written communication, and time-zone coordination.
Start With Focus and Level
Two questions pick the template. First, what focus? General support points to Standard, an online focus to Digital, and a social-first role to Social Media. Second, what level and setting? Entry-Level for a first marketing job, Small-Business for a first or solo generalist hire reporting to the owner, and Remote for a distributed team. Whichever you pick, keep the scope realistic and the level honest, since over-asking on an assistant role drives away good candidates.
Download all six as a single Word document or copy individual templates. Each follows the same structure: company overview, job summary, key responsibilities, qualifications and skills, and compensation, with an EEO statement. Fill in the brackets, especially the level, location, and pay range, before you post.
Download All 6 Job Description Templates
Standard, digital, social, entry-level, small-business, and remote. All in one DOCX.
Template 1: Marketing Assistant (Standard)
The universal version supporting content, social, email, events, and admin. Start here for a general marketing assistant role and adapt to your needs.
Marketing Assistant Job Description (Standard)
MARKETING ASSISTANT JOB DESCRIPTION
Company: __ ([City, State])
Reports to: [Marketing Manager / Owner]
Employment type: [ ] Full-time [ ] Part-time
Location: [ ] On-site [ ] Hybrid [ ] Remote
Pay: $_ to $_ per year or $____ per hour
ABOUT [COMPANY NAME]
[One or two sentences about your company, what you do, and the marketing team
or function this person will support.]
JOB SUMMARY
[Company Name] is hiring a Marketing Assistant to support our marketing
efforts across content, social media, email, events, and administration. You
will help create and schedule content, track campaign results, organize
materials, and keep marketing projects moving. This is a hands-on support role
ideal for someone organized and eager to grow in marketing.
KEY RESPONSIBILITIES
•Support content creation across channels (blog, email, social)
•Schedule and publish social media and email content
•Help plan and coordinate campaigns and events
•Track and report basic campaign and channel metrics
•Maintain marketing calendars, assets, and files
•Coordinate with vendors, designers, and freelancers
•Conduct simple market and competitor research
•Provide general administrative support to the marketing team
REQUIRED SKILLS AND QUALIFICATIONS
•[Associate or bachelor's degree in marketing or related, or equivalent]
•Strong writing and communication skills
•Organized, detail-oriented, and able to juggle tasks
•Comfort with social platforms and basic marketing tools
•[1]+ year of marketing or related experience [or internship]
PREFERRED QUALIFICATIONS
•Experience with email, social, or design tools
•Basic analytics or reporting experience
•Experience in [your industry]
COMPENSATION AND HOW TO APPLY
Pay: $_ to $_ [per year / per hour]
Benefits: __
Schedule and location: __
To apply, contact __.
[Company Name] is an equal opportunity employer.
Template 2: Digital Marketing Assistant
For an online-focused role. Adds SEO support, paid ads, email automation, website updates, and analytics for a digital-leaning marketing assistant.
Digital Marketing Assistant Job Description
DIGITAL MARKETING ASSISTANT JOB DESCRIPTION
Company: __ ([City, State])
Reports to: [Marketing Manager / Digital Marketing Lead]
Employment type: [ ] Full-time [ ] Part-time
Location: [ ] On-site [ ] Hybrid [ ] Remote
Pay: $_ to $_ per year or $____ per hour
JOB SUMMARY
[Company Name] is hiring a Digital Marketing Assistant to support our online
marketing across SEO, paid ads, email, and analytics. You will help manage
digital campaigns, update website and landing-page content, track performance,
and keep our digital channels running. This role suits someone hands-on and
data-curious who wants to grow in digital marketing.
KEY RESPONSIBILITIES
•Support SEO tasks (on-page updates, keyword research help)
•Help set up and monitor paid ad campaigns
•Build and schedule email campaigns and automations
•Update website and landing-page content
•Pull and report digital analytics and KPIs
•Help with A/B tests and conversion tracking
•Coordinate digital assets with designers and writers
•Stay current on digital tools and trends
REQUIRED SKILLS AND QUALIFICATIONS
•[Degree in marketing or related, or equivalent experience]
•Familiarity with digital marketing channels and tools
•Comfort with analytics and basic reporting
•Strong organization and attention to detail
•[1]+ year of digital marketing experience [or internship]
PREFERRED QUALIFICATIONS
•Experience with SEO, paid ads, or email platforms
•Familiarity with analytics and CMS tools
•Basic HTML or design skills
COMPENSATION AND HOW TO APPLY
Pay: $_ to $_ [per year / per hour]
Benefits: __
Schedule and location: __
To apply, contact __.
[Company Name] is an equal opportunity employer.
Still Using Spreadsheets for Onboarding?
Automate documents, training assignments, task management, and track onboarding progress in real time.
Location: Remote ([time zone overlap required: ____])
Pay: $_ to $_ per year or $____ per hour
JOB SUMMARY
[Company Name] is hiring a Remote Marketing Assistant to support our marketing
from anywhere. You will handle content, social, email, and admin tasks, keep
projects on track across tools, and communicate clearly in a distributed team.
This role suits a self-directed, organized person who thrives working remotely.
KEY RESPONSIBILITIES
•Support content, social, and email marketing remotely
•Schedule and publish content across channels
•Keep projects and tasks updated in shared tools
•Track metrics and prepare simple reports
•Coordinate with the team across time zones
•Maintain calendars, assets, and documentation
•Manage routine marketing admin independently
•Communicate proactively in a distributed team
REQUIRED SKILLS AND QUALIFICATIONS
•[Degree or equivalent practical marketing experience]
•Proven ability to work independently and remotely
•Strong written communication and self-management
•Comfort with collaboration and marketing tools
•Reliable internet and [time zone] availability
PREFERRED QUALIFICATIONS
•Prior remote-work experience
•Experience with project-management and marketing tools
•Experience in [your industry]
COMPENSATION AND HOW TO APPLY
Pay: $_ to $_ [per year / per hour]
Benefits: __
Schedule and time zone: __
To apply, contact __.
[Company Name] is an equal opportunity employer.
Assistant vs Coordinator vs Associate
The three titles overlap, but they signal different scope and pay, and matching the title to the work prevents a mismatch. Here is how they differ.
Role
Scope
Level
Marketing assistant
Supports and executes tasks
Entry-level to junior
Marketing coordinator
Coordinates campaigns and projects
Junior to mid
Marketing associate
Owns specific programs
Junior to mid
If you need execution support, an assistant fits; if you need someone to run campaigns more independently, a coordinator or associate is closer. The titles are used inconsistently across companies, so describe the actual responsibilities and level rather than relying on the label.
Skills and Qualifications
Marketing assistant is often a growth role, so prioritize a few core skills and keep tool-specific items as preferred. Aptitude and attitude frequently matter more than a long resume at this level.
Type
What to look for
Core skills
Writing, organization, communication, attention to detail
Tools
Social platforms, email, basic analytics (preferred)
Education
Degree in marketing or related, or equivalent (flexible)
Focus add-ons
SEO/ads (digital), content/video (social)
List only the few skills that genuinely matter for your version and keep the rest as preferred, so you do not screen out promising early-career candidates. Keep the language neutral and inclusive, since the EEOC prohibits job advertisements showing a preference based on protected characteristics, and the SHRM guide to writing a job description covers the standard sections.
How to Write a Marketing Assistant Job Description
A strong marketing assistant posting takes about ten minutes once you settle the type, the scope, the level, and the pay. Here is the process the templates are built around.
1
Pick the type
Standard, digital, social media, entry-level, small-business, or remote, matched to the focus and level you need.
2
Set a realistic, focused scope
List the responsibilities you actually need help with, not an entire marketing department's work assigned to one junior person.
3
Be clear about the level
State whether it is a true entry-level role or one needing a year or two of experience, so expectations are fair on both sides.
4
List the skills that matter
Keep required skills short and relevant, list tools and channels as preferred, and remember attitude and aptitude lead at this level.
5
Publish pay and plan onboarding
State the location or remote policy and an honest pay range, add an EEO statement, and set up the offer, paperwork, and a first-30-days plan.
Marketing Assistant Pay
A marketing assistant is typically an entry-level to junior role, so pay sits toward the lower end of the marketing range. The federal data gives a reference point for the broader marketing field.
Marketing Roles Pay (BLS)
Marketing roles are classified with market research analysts and marketing specialists, who had a median annual wage of about $76,950 in May 2024, with the lowest ten percent under about $42,070 (U.S. Bureau of Labor Statistics). An entry-level marketing assistant generally falls near or below that lower figure. Employment in the category is projected to grow about 7 percent through 2034, faster than average.
Pay varies by region, company size, and whether the role is full-time, part-time, or remote, and a small-business generalist or digital-focused assistant may sit higher than a pure entry-level role. These are the most recent confirmed federal estimates for the broader category.
Type
Pay tendency
Note
Entry-level / junior
Lower end, often hourly
Growth role
Standard / social
Low-to-mid range
Varies by focus
Digital / small-business
Mid range
Broader scope
Remote / part-time
Varies; sometimes hourly or contract
Flexible
For setting pay, anchor on the federal range, account for the entry-level nature of the role, adjust for your region and scope, and state an honest range, since a growing number of states require one and candidates skip postings without numbers.
Hiring a Marketing Assistant at a Small Business
A large company hires a marketing assistant into an existing team with defined specialists. A small business makes the hire directly, where the owner has to decide what the first or only marketing person should own, match the title and pay to the budget, and onboard a likely early-career hire. Here is how to do it well.
Define what your first marketing hire actually does
At a small business, a marketing assistant is often the first or only dedicated marketing person, which makes the role very different from an assistant on a big team. Instead of supporting specialists, they have to be a generalist: content, social, email, the website, simple reporting, and the admin around it, usually reporting straight to the owner. Before you post, decide which of these you most need help with and which you will keep doing yourself, since a realistic, focused role attracts better candidates than a wish list that asks one junior person to be an entire marketing department. The small-business template here is written for this generalist, owner-reporting reality.
Match the title and level to the budget and the work
Marketing assistant, digital marketing assistant, social media assistant, coordinator, and associate overlap but signal different scope and pay. An assistant is a support role, typically entry-level to junior; a coordinator or associate usually owns more and costs more. If you are a small business hiring your first marketing person on a modest budget, an assistant or a small-business generalist is usually the right call, and being honest about the level in the posting sets fair expectations on both sides. Pick the variation that matches the work and the budget, entry-level, digital, social, small-business, or remote, so the responsibilities and experience you list are realistic rather than aspirational.
A smooth onboarding gets a junior hire productive faster
A marketing assistant is often early in their career, so a clear, consistent onboarding matters more, not less. Beyond the offer letter and the standard I-9, W-4, and policy acknowledgements, this role needs access to your marketing tools and accounts, brand and voice guidelines, the content calendar, and a first-30-days plan so they know what good looks like. At a small business without an HR department, the owner usually handles all of this directly, on top of everything else. A simple, repeatable way to send the offer for e-signature, collect the new-hire paperwork, grant tool access, and assign the first-week and first-month tasks turns a nervous first week into early momentum and keeps a junior hire from stalling.
After You Hire: Onboarding a Marketing Assistant
Marketing assistant onboarding pays off quickly, because this is often an early-career hire who benefits from structure. The basics come first: the offer letter, then the I-9, W-4, state new-hire reporting, and policy acknowledgements. Then comes role-specific onboarding: access to your marketing tools and accounts, brand and voice guidelines, the content calendar, and a first-30-days plan so the new hire knows what good looks like.
FirstHR fits this directly: e-signature for the offer and acknowledgements, an AI onboarding wizard that turns this very job description into a role-specific onboarding plan, document management for the new-hire paperwork, training modules for tools and process, an HRIS with an org chart for your company, and a self-service portal. Applicant tracking is coming soon to FirstHR; today the platform handles onboarding and document tracking once the candidate signs, which helps a small business bring on a new hire cleanly.
Key Takeaways
A marketing assistant supports content, social, email, events, and admin, usually an entry-level to junior role.
At a small business, the assistant is often the first or only marketing person and acts as a generalist reporting to the owner.
Match the template to focus and level: standard, digital, social, entry-level, small-business, or remote.
Assistant, coordinator, and associate differ by scope and pay; describe the real responsibilities, not just the title.
Marketing roles are classified with market research analysts and marketing specialists, median about $76,950 in May 2024, with assistants toward the lower end.
Keep the scope realistic and the level honest, and onboard early-career hires with a clear first-30-days plan.
Frequently Asked Questions
What does a marketing assistant do?
A marketing assistant supports a company's marketing efforts across content, social media, email, events, and administration. Typical responsibilities include helping create and schedule content, publishing social and email posts, coordinating campaigns and events, tracking and reporting basic metrics, maintaining marketing calendars and assets, coordinating with vendors and freelancers, conducting simple market and competitor research, and providing general administrative support to the marketing team. It is usually an entry-level to junior role and a common entry point into a marketing career. The exact mix depends on the company: at a large company the assistant supports specialists, while at a small business the assistant is often the first or only marketing person and acts as a generalist reporting to the owner. The templates on this page split by these common variations.
What is the difference between a marketing assistant and a marketing coordinator?
The difference is scope and ownership. A marketing assistant is a support role, usually entry-level to junior, helping execute tasks across channels under direction. A marketing coordinator typically owns more, coordinating campaigns, projects, and sometimes vendors or junior staff end to end, and usually requires more experience and pays more. A marketing associate sits in a similar band to a coordinator, often with a bit more independent responsibility for specific programs. In practice the titles overlap and companies use them inconsistently, so what matters is the actual responsibilities and experience level you describe, not the label alone. When you write the posting, decide how much you need the person to own versus support, and pick the title and pay to match. If you need execution support, an assistant fits; if you need someone to run campaigns independently, a coordinator or associate is closer.
What should a marketing assistant job description include?
A strong marketing assistant job description includes a company summary, a job summary, key responsibilities, required and preferred qualifications, the skills, the reporting line, the location or remote policy, the pay range, and how to apply. Because this is often an early-career role, the most useful details are a realistic and focused list of responsibilities (not an entire marketing department's work assigned to one junior person), the actual experience level required, and the specific channels or tools involved. Separate true requirements from preferred items so you do not screen out promising candidates, especially since strong assistants often come from internships or adjacent experience rather than a perfect resume. State whether the role is on-site, hybrid, or remote, add an honest pay range, and include an equal opportunity statement. The six templates here each match a common type, from entry-level to a small-business generalist.
Is a marketing assistant an entry-level job?
Usually, yes. Marketing assistant is one of the most common entry-level to junior roles in marketing and a frequent first step into the field. Many marketing assistants are recent graduates or career-changers, and the role is often designed to provide hands-on experience across content, social, email, and admin with training and mentorship. That said, the level varies: some marketing assistant roles ask for a year or two of experience, and a small-business marketing assistant who acts as the first or only marketing hire effectively needs to be a capable generalist, which raises the bar. When you write the posting, be clear about the level. If it is a true entry-level role, say so and keep requirements light; if you need someone who can work independently from day one, describe that honestly so you attract the right candidates. The entry-level and small-business templates on this page reflect these two ends.
What skills does a marketing assistant need?
Core marketing assistant skills include strong writing and communication, organization and the ability to juggle multiple tasks, comfort with social platforms and common marketing tools, attention to detail, and a willingness to learn. Depending on the focus, useful additional skills include familiarity with email platforms, basic graphic or video editing, simple analytics and reporting, content management systems, and the fundamentals of SEO or paid ads for a digital-leaning role. For a small-business generalist, breadth across several channels and the ability to work independently matter most; for a social-focused role, content creation and platform knowledge lead. The most important quality at the assistant level is often attitude and aptitude rather than a long resume, since the role is a growth position. When you write the posting, list the few skills that genuinely matter for your version and keep the rest as preferred.
How much does a marketing assistant make?
A marketing assistant is typically an entry-level to junior role, so pay sits toward the lower end of the marketing range. Federal data classifies marketing roles under market research analysts and marketing specialists, who had a median annual wage of about $76,950 in May 2024, with the lowest ten percent earning under about $42,070; an entry-level marketing assistant generally falls near or below that lower figure, often paid hourly. Pay varies by region, company size, and whether the role is full-time, part-time, or remote, and a small-business generalist or a digital-focused assistant may sit higher than a pure entry-level role. For setting pay, anchor on the federal range, account for the entry-level nature of the role, adjust for your region and the scope, and state an honest range, since a growing number of states require a range in the posting and candidates skip listings without one.
Can a marketing assistant work remotely?
Yes, marketing assistant work is well suited to remote arrangements, since much of it, content, social, email, scheduling, reporting, and coordination, is done in shared online tools. Many companies hire remote or virtual marketing assistants, including on a part-time or contract basis. The keys to a successful remote version are clear written communication, strong self-management, reliable availability during the hours or time zones you need, and good use of collaboration and project-management tools. For an early-career hire working remotely, a structured onboarding and a clear first-30-days plan matter even more, since they cannot learn by sitting next to the team. The remote template on this page is written for this, with time-zone and self-management expectations built in. State your remote policy and any location or overlap requirements clearly so candidates can self-select.
What happens after I hire a marketing assistant?
Once the candidate accepts, the hire moves into onboarding, and because a marketing assistant is often early in their career, a clear and consistent onboarding pays off quickly. Start with the offer letter, then collect the I-9, W-4, state new-hire reporting, and policy acknowledgements. Then comes role-specific onboarding: access to your marketing tools and accounts, brand and voice guidelines, the content calendar, and a first-30-days plan so the new hire knows what good looks like. At a small business without an HR department, the owner usually runs all of this directly. FirstHR fits this directly: e-signature for the offer and acknowledgements, an AI onboarding wizard that turns the job description into a role-specific onboarding plan, document management for the new-hire paperwork, training modules for tools and process, an HRIS with an org chart, and a self-service portal. Applicant tracking is coming soon to FirstHR; today the platform handles onboarding and document tracking once the candidate signs, which helps a small business bring on a new hire cleanly.
